Jorge Martínez

Frontend & Mobile Developer

Profile

_Problem-solving oriented to business
_Learning from crossfunctional teams in multiple areas
_Change management
_Detail-oriented
_Ability to learn new concepts and tools
_Early adopter
_Lateral thinker
_Integrating soft skills into daily workflows
_Languages: Spanish (native), English (professional), Catalan (fluent)

Frontend & Mobile Developer with 18 years building for the web, the last six at Novicell as frontend developer and Technical Project Lead on several client projects.

In recent years I've worked mostly with React, Next.js and TypeScript, for example on an international headless e-commerce built on commercetools, with a Storybook design system, React Hook Form + Zod and Testing Library. Before that, Vue and Nuxt on headless CMS projects. My background is custom WordPress and PHP: Sage, ACF, WooCommerce, REST integrations with ERPs, SSO and marketing platforms.

On mobile, I built a React Native + Expo app for a client and I build my own apps for Android (Kotlin and Jetpack Compose) and React Native.

Experience

Independent projects

2026 > Current

Android & React Native Developer

Built and shipped Easy Xtream Football, an open-source Android TV player in Kotlin and Jetpack Compose (Media3/ExoPlayer, Room, Keystore, 8 languages), with its landing page in Next.js. In progress: a second app in React Native focused on architecture, auth and security.

Novicell

2020 > 2026

Frontend Developer · Technical Project Lead (2024–2026)

Frontend developer and, from 2024, Technical Project Lead on several client projects at a Danish digital agency's Spanish subsidiary.

Headless e-commerce and modern frontend: React, Next.js and TypeScript on commercetools and GraphQL; Vue and Nuxt on headless CMSs; design systems in Storybook with tests.
Custom WordPress: full migrations with Sage, ACF and WooCommerce, and REST integrations with ERPs, SSO and marketing platforms.
Mobile: companion app in React Native + Expo + TypeScript.
Technical leadership: risk management, security, performance and content audits, client communication, onboarding and mentoring.

Also frontend and integration work on Umbraco and Sitecore projects.

Ondho

2013 > 2020

Front-end developer

Seven years as a frontend developer at a Barcelona digital agency: custom WordPress themes and WooCommerce shops, Laravel and Vue applications, accessible websites and responsive email marketing systems for large brands. Gulp, Webpack, Sass, Less, Zeplin.

Imagina Group

2012 > 2013

Front-end developer

Development in the front part of projects in Wordpress and Prestashop. Collaborations with the advertising agency Agencia Maslow, where they gave us the creative proposal and we converted it into a website.

Imagina Formación

2012 > 2013

Trainer

HTML, CSS animations and Javascript trainer both in online model and in-person classes in facilities of the Las Provincias newspaper.

Mudéjar Creativos

2011

Front-end developer and graphic designer

Managing and creating views for Joomla environments for corporate websites and Magento for e-commerce. I also managed two interns within the team.

Ondho

2010

Front-end web developer

First stage at Ondho: responsive websites, WordPress, HTML5/CSS3 and JavaScript libraries. I returned to the agency in 2013.

Seeway

2008 > 2010

Trainer

Open classroom system trainer for Photoshop, Illustrator, Html, Dreamweaver, Style Sheets, Flash and Action Script 2.0.

Optimoclick

2008 > 2010

Web designer

Tasks of conceptualization, design and implementation of e-mails marketing, microsites, blogs. SEO techniques, online reputation, internal communication, design of brochures, flyers, leaflets...

Education

Servef IFCI10 [EMIN10]

2004

Computer Applications Programmer

Develop and/or adapt computer applications based on computer systems and the most common analysis and programming techniques, with the aim of automating different business management problems.

Universitat de Barcelona

2005 > 2008

BA in Audiovisual Communication (Licenciatura en Comunicación Audiovisual)

Degree completed after the first cycle at the Universitat Politècnica de València, with an international mobility programme at the Universidad de Belgrano (Buenos Aires).